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Tablet owners cheapskates when it comes to paying for news

From http://www.journalism.org/analysis_report/tablet

“Eighteen months after the introduction of the iPad, 11% of
U.S. adults now own a tablet computer of some kind. About half (53%) get news on
their tablet every day, and they read long articles as well as get headlines.
But a majority says they would not be willing to pay for news content on these
devices, according to the most detailed study to date of tablet users and how
they interact with this new technology.

The study, conducted by the Pew Research Center’s Project for Excellence in
Journalism in collaboration with The Economist Group, finds that the vast
majority of tablet owners-fully 77%-use their tablet every day. They spend an
average of about 90 minutes on them.

Consuming news (everything from the latest headlines to in-depth articles and
commentary) ranks as one of the most popular activities on the tablet, about as
popular as sending and receiving email (54% email daily on their tablet), and
more popular than social networking (39%), gaming (30%), reading books (17%) or
watching movies and videos (13%). The only activity that people said they were
more likely to do on their tablet computer daily is browse the web generally

Whether people will pay for content, though, still appears to be a challenge,
even on the tablet. Just 14% of these tablet news users have paid directly for
news content on their tablets. Another 23%, though, have a subscription to a
print newspaper or magazine that they say includes digital access. Thus, the
percent of these early tablet news users who have paid either directly or
indirectly for news on their tablet may be closer to a third. That is a much
higher number than previous research has found more broadly of people paying for
digital content.

Still, a large majority of those who have not paid directly for news on their
tablet remains reluctant to do so, even if that was the only way to get news
from their favorite sources.”

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